Founder & Visionary

Passion meets purpose.

Sarah Craske is the visionary behind our company, blending creative intuition with strategic thinking. With a wealth of experience, Sarah has always believed that great ideas should be accessible, inclusive, and impactful. She founded the company with a simple yet powerful mission: to create work that makes a real difference and resonates on a deeper level with people.

Before changing direction into fitness and business owner Sarah worked in various corporate roles taking the lead in many commercial projects across the UK and Europe with many well known brands.

Sarah's approach is rooted in authenticity and a commitment to pushing boundaries. She leads the team with a focus on innovation, quality, and connection. Her leadership has helped shape our brand into what it is today—one that thrives on creativity, purpose, and meaningful impact.

Fun Fact: When Sarah isn't brainstorming new ideas, you’ll find her at an F45 class. Her love for her community often inspires the projects she creates.

Operations Lead

Iona is our operations mastermind. Whether it’s managing complex projects or fine-tuning internal processes, she ensures everything runs like clockwork. A true problem-solver, Iona works behind the scenes to keep things organised and moving forward.

With a flair for creativity, Iona brings a fresh perspective to every project. Passionate about perfection, she ensures that every detail of our work is perfectly executed, from concept to launch.

Fun Fact: Iona is also a Personal Trainer, and can often be found coaching classes at F45.